[Founded by Malou Ko, THE CABINET is an international award-winning multidisciplinary design studio based in Hong Kong. Our works include, but not only in, branding, graphic design, data visualisation, product design, marketing strategy and project planning. We connect people through design since 2005.]
Our logo design consists of two cabinets in yin and yang representing the balance of the universe. The equal sign in the left cabinet symbolising the respect of identities while the handle on the right cabinet suggesting the beginning of all actions.
THE CABINET stores the most precious value of ours, humanity.
We treasure it everyday and adopt it to our work.
What will you keep for your cabinet?
[Malou Ko]
Founder ⁄ Creative
HKDA Corporate Silver Member
[A good branding can let people feel the brand story visually without reading any words. Logo, colour, typeface and graphic elements can break any language boundaries.]
Malou is an international award-winning branding designer based in Hong Kong. She started THE CABINET design studio since 2005 where she has worked for more than 200 international and local projects with over 120 clients such as, Standard Chartered, Cathay Pacific, Ralph Lauren, Sheraton, KEF, Nan Fung Group, The "Star" Ferry, Chubb, Starbucks... She connects people through design.

She won 90+ local and international design awards from GoldenPin, Creative Communication Award, Kyoto Global Design Awards, International Design Awards, London International Creative Competition, DNA Paris Design Awards, Grands Prix Du Design, Hong Kong Brand Design Awards, HKDA Global Design Awards, Hong Kong Smart Design Award... She has been invited by 99U Local: Hong Kong, General Assembly, HKDI... to be one of the speakers to share her design experiences, and has invited by the European Cultural Centre to exhibit in Venice Design 2017. Her work has been described as pleasing, delicate and impactful.
Graduated in First Class Honours in Industrial and Product Design in The Hong Kong Polytechnic University, School of Design in 2010, Malou has been practising design thinking process and methodologies. On her final year project, she worked on a service and system design project and gained appreciation on her design thinking skills. She has also worked on a co-operative project with MINI Hong Kong on her final year which was a great success and received great appreciation from MINI APAC. She has won the UGC-funded Undergraduate Post-entry Full Scholarship in PolyU by a 4.0 GPA.
In 2011, Malou started to work with E3, a creative agency in Human Resources. Being appointed as the Creative Director at a very young age, she designed her first global campaign with the exposure of 35 countries around the world. The project gained positive feedbacks and she has been working on different employee branding projects since then.
In 2020, Malou established her own lifestyle design brand, HumanKind, through exploring different thinkings and reactions of human, she is hoping to design products that can bring people humour and happiness. The brand's first release, Wishes Plate, has won 10 design awards and has been featured in Marie Claire, Esquire, #legend, Art and Piece... and available at M+ Museum, Asia Society Hong Kong Center, JOYCE, Murray Hotel, foreforehead in Hong Kong, Grand Lisboa Palace Resort in Macau and Yuu Oriental in Japan.
[TALKS & SHARING]
[2024]
HKDA Brand Design Awards Grand Award of the Year Winner Sharing
ICC, Hong Kong

What is Design and Aesthetic? Sharing
The Chinese Univeristy of Hong Kong, Hong Kong

[2022]
Middlesex University London x HKU SPACE Bachelor of Arts (Honours) Graphic Design, Major Projects - Part-time Tutor
HKU SPACE, Hong Kong

[2021]
HKUST Headstart Program - Mentor
HKUST, Hong Kong

PolyU Job Shadowing Program - Mentor
PolyU, Hong Kong

HKU SPACE Higher Diploma Visual Communication Programme Major Project Interim Presentation - Guest Judge
HKU SPACE, Hong Kong

[2019]
HKDI-PEEC: How to start a design business
HKDI, Hong Kong

Malou shared her experiences and insights on how to start a design business and how to prepare a design portfolio to the HKDI students.

[2015]
Adobe 99U Local Conference: Hong Kong
The Hub, Hong Kong

We are invited to share our vision of design industry in Hong Kong. We shared our 10 rules on measuring a creative agency. We used these rules to measure ourselves from time to time to keep up our momentum and professionalism. We were so grateful to learn from the other speakers and all the audiences who came and join the conference on that night!

General Assembly: Intro to The Hong Kong Design Community
General Assembly, Hong Kong

We were invited to provide a free class to help newcomers and recent design school graduates get acquanited with the exciting world of design in Hong Kong. We talked about how Hong Kong creative industries are like and how we are like. We also introduced some selected projects of ours. Gaining some positive feedbacks!

[2017]
Introduction to Souvenir Design & Workshop
Good Hope School, Hong Kong

Malou delivered a talk on souvenir design at her mother school. Had a fun experience interacting with the 100 secondary students! The talk was to guide the secondary school students to design souvenirs for the upcoming funfair in July. We showcased some of our work to give students some inspirations. And tried to put the design process in a simple way to guide them through. We've also prepared a worksheet for students to walk through each steps easily.

[2016]
HKJCDPRI Multi-media Creative Competition - Guest Judge
HKJCDPRI, Hong Kong
[2014]
Private Sharing Section with German Parliamentary State Secretary
School of Design, PolyU, Hong Kong

Malou was invited as a young entrepreneur and a School of Design graduates to present THE CABINET to the German Parliamentary State Secretary, Brigitte Zypries (Federal Ministry for Economic Affairs and Energy). She shared how start-up design studio in Hong Kong can sustain their business in finding new business opportunities.

[2013]
Design For Silver Age: Co-creation Design Workshop
School of Design, PolyU, Hong Kong

Malou was participated in the Silver Age Workshop organised by J.C.DISI. It's 3-day workshop to work intensively with the seniors in collecting insights and developing potential products for the silver age market.

[EXHIBITIONS]
[2022]
HKTDC Hong Kong 6-in-1 Pavilions
The Silk Road International Expo
China Beijing International Fair For Trade In Services
China International Fair for Investment and Trade
The China-ASEAN Expo
The Western China International Fair
Guangdong Hong Kong Macao Greater Bay Area Fair for Trade in Services
Xian, Beijing, Xiaman, Nanning, Chengdu, Zuhai, China

HKSDA 2022 Public Exhibition
K11 Art Mall, Hong Kong

GoldenPin Design Award Exhibition - UPLOAD
Taiwan Design Museum, Taipei, Taiwan

[2020]
私たちは、マジで__が大好きなんだぜ! 展
「我哋真係好撚鐘意 ____ ﹗」展
FabCafe, Tokyo, Japan
[2014]
HKMA Annual Report Award Exhibition 2014
Admiralty MTR Station, Hong Kong
[2012]
AIESEC Ecolity 2012 SD Exhibition
PolyU, Hong Kong

CLP Eco Living Exhibition
CLP Eco Home, Hong Kong

[2017]
Venice Design 2017
Palazzo Michiel, Venice, Italy
[2013]
PolyU Campus Sustainability Weeks
PolyU, Hong Kong
[2008-10]
Environment and Conversation Fund Summer is Cool Exhibition
East Point City, Hong Kong

PolyU School of Design Food for Thought Annual Show 2010
Innocenter, Kowloon Tong, Hong Kong

PolyU x MINI HK Happiest Bits Exhibition
Festival Walk, Hong Kong

NEXT Design - International Exhibition of Design for Social Innovation & Sustainability (DESIS)
800 Show, Shanghai, China

Fashion Access, Fall 2008
Hong Kong Convention and Exhibition Center, Hong Kong