2016 |
[CLIENT] PMQ, The Hong Kong Research Institute of Textiles and Apparel (HKRITA), Create Hong Kong |
Hong Kong |
[EVENT IDENTITY] [LOGO DESIGN] [PHOTOSHOOTING] [TYPOGRAPHY DESIGN] [EVENT DECORATION DESIGN] [BOOKLET DESIGN] [LAYOUT DESIGN] [INVITATION DESIGN] [ONLINE OFFLINE MATERIALS] [WAYFINDING DESIGN] |
[AWARDS]
London International Creative Competition, 2018 — Honourable Mention in Application Design, Professional ![]() |
![](images/drawers/PMQ-fashionshow16_3.jpg)
On 6 Sept 2016, PMQ presents its first ever technology-integrated Smart Fashion Runway & Exhibition, themed "Material Translation", with support by The Hong Kong Research Institute of Textiles and Apparel (HKRITA). It aims to offer a new and innovative way to explore how fashion and technology intersects. 11 emerging Hong Kong fashion designers have been selected to design ready-to-wear collections using the latest smart textiles and technology supported by HKRITA; realizing visionary concepts to present their own brand personality.
We are glad to design the visual identity for the show. We took the stitches to represent the making of a fabric to clothing. Stitches also represent a transition from a starting point to an ending point. We picked different texture to visually present the 8 "Smart Textile" onto the mannequin, emphasizing the function of the fabric, and to translate it into clothing for model to carry. We used a handwritten font for “Material Translation” to show the dynamic emotions of the event. We want to give a fashionable, bold and new technology message to audiences when they see the brand.
![](images/drawers/PMQ-fashionshow16_4.jpg)
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PMQ "Material Translation"
Smart Fashion Runway & Exhibition
[Visualising the change of fabric]
![](images/ico/TCBN_logo-4.png)
PMQ "Material Translation"
Smart Fashion Runway & Exhibition
[Visualising the change of fabric]
![](images/ico/TCBN_logo-4.png)
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