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On 6 Sept 2016, PMQ presents its first ever technology-integrated Smart Fashion Runway & Exhibition, themed "Material Translation", with support by The Hong Kong Research Institute of Textiles and Apparel (HKRITA). It aims to offer a new and innovative way to explore how fashion and technology intersects. 11 emerging Hong Kong fashion designers have been selected to design ready-to-wear collections using the latest smart textiles and technology supported by HKRITA; realizing visionary concepts to present their own brand personality.

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We are glad to design the visual identity for the show. We took the stitches to represent the making of a fabric to clothing. Stitches also represent a transition from a starting point to an ending point.

We picked different texture to visually present the 8 "Smart Textile" onto the mannequin, emphasizing the function of the fabric, and to translate it into clothing for model to carry.

We used a handwritten font for “Material Translation” to show the dynamic emotions of the event. We want to give a fashionable, bold and new technology message to audiences when they see the brand.

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