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Integrated Children and Youth Services Centres (ICYSCs) provides 21st century integrated hub in every district in Hong Kong for kids from age 6-24 to learn STEM, wellness, sustainability and innovation, career and life development. We helped to design the campaign identity for the neighbourhood co-creative workshops at the pre-opening phase.

The brand name "Not a Lone" has double meaning of not alone and also not only just a key hole. It will guide you to unlock your world of possibilities. We designed a mascot, "Si Jai 匙仔", who is the shape of a keyhole. It represents the action in moving onto the unknown challenges and new knowledge. Si Jai has The Thinker Eyes, a pair of confusing eyes illustrating the think process, processing different possibilities and answers. It is also one of the unique graphic elements of the identity. There are a family of Si Jai with different height and shapes symbolising every different one of us. The overall branding is in black and white to give a mystery and stylish feeling, audience can decorate the mascot with different colours to create their own unique avatar.

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