2023
[CLIENT]
Hong Kong Jockey Club
Hong Kong
[CAMPAIGN IDENTITY]
[LOGO DESIGN]
[CHARACTER DESIGN]
[KEY VISUAL DESIGN]
[ANIMATION]

ICYSCs provides 21st century integrated hub in every district in Hong Kong for kids from age 6-24 to learn STEM, wellness, sustainability and innovation, career and life development. We helped to design the campaign identity for the neighbourhood co-creative workshops at the pre-opening phase.

The designed a mascot, "Si Jai 匙仔", who is the shape of a keyhole. It represents the action in moving onto the unknown challenges and new knowledge. Si Jai has The Thinker Eyes, a pair of confusing eyes illustrating the think process, processing different possibilities and answers. It is also one of the unique graphic elements of the identity. There are a family of Si Jai with different height and shapes symbolising every different one of us.


168
HKJC ICYSCs
Campaign Identity
[The keyhole to openness]