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The stART Up Arts Projects creates a series of performances and exhibitions about inclusive. With the tagline of ‘See the able, not the label’, we helped to create a unique identity for the campaign.

We say, “I see something in you.” when we see someone’s potentials. We visualized the skeleton of some abstract forms, implying the appreciation of one’s inner beauty. There are some blurred product labels at the back representing to not see people just by their appearance. The colourful and bright colour tone created a fun, welcoming and diversity feeling.

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