The campaign is to help promote Chubb Insurance in Hong Kong and China markets, hoping to increase their brand recognition and to project a younger brand image. We helped to revisit the brand identity and suggested the campaign tagline, as well as refreshing the usage of their original branding.

We played around with the “一” (one), in Chinese which have a similar pronunciation with “Chubb”. Unlike traditional insurance brands that projects a strong and corporate feeling, our approach is more soft and causal. The overall message is to celebrate the indifference between everyone and encourage people to go for their dreams.

We defined 9 priorities in life with the 9 brand colours of Chubb. The “一” act as a bar chart, visualising different priorities. There are also 8 patterns created that represent different characteristics of people, suggesting an inclusive environment in Chubb’s world.