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Santen is launching a new strategy internally on Diversity, Equality & Inclusion (DE&I) throughout their offices globally. We helped them to create a visual branding.

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With a strong Japanese heritage, we created the logo in a calligraphy brushstroke style. The character "DEI" are simplified to the essentials, just like Japanese characters. We also created a green-to-blue gradient brand colour to give a modern feeling. For the key visual, we placed a splash of gradient watercolour in the center, just like Chinese and Japanese ink painting. It gives a spectacular and focus feeling, attracting people to pay attention this material.

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