2021 |
[CLIENT] Santen |
Global |
[CORPORATE IDENTITY] [LOGO DESIGN] [BROCHURE DESIGN] [LAYOUT DESIGN] |
![](images/drawers/SantenDEI_1.jpg)
![](images/drawers/SantenDEI_4.jpg)
Santen is launching a new strategy internally on Diversity, Equality & Inclusion (DE&I) throughout their offices globally. We helped them to create a visual branding.
With a strong Japanese heritage, we created the logo in a calligraphy brushstroke style. The character "DEI" are simplified to the essentials, just like Japanese characters. We also created a green-to-blue gradient brand colour to give a modern feeling. For the key visual, we placed a splash of gradient watercolour in the center, just like Chinese and Japanese ink painting. It gives a spectacular and focus feeling, attracting people to pay attention this material.
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Santen
DE&I Branding
[Modern x heritage]
![](images/ico/TCBN_logo-4.png)
Santen
DE&I Branding
[Modern x heritage]
![](images/ico/TCBN_logo-4.png)
![](images/drawers/SantenDEI_2.jpg)
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![](images/drawers/SantenDEI_10.jpg)
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![](images/drawers/SantenDEI_8.jpg)
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