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MAMASAN is a premium beauty, health and fitness website where members can easily find, review and book appointments online. Their mission is to create a trusted online community - matching beauty & fitness enthusiasts with handpicked, best-of-the-best spa, wellness and fitness merchants in Hong Kong. MAMASAN is the first of this kind of business in Hong Kong.

Their target audiences are Hong Kong local and westerners (mostly female) who enjoy a certain quality of living. They have standards and they are loyal to certain high-end brands. And yet, everyone loves discounts!

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We created the whole visual identity with a luxury, modern and stylish brand feeling. We used a mature purple for the primary colour to bring out the high-end feeling. With the bright red and yellow colour as decoration, we give a quirky and mystery feeling that matches traditional mamasan.

Unlike normal daily deals websites, MAMASAN website has to be clean and easy to use in order give a sense of quality to users. We've rethought the use interface and designed it as simple as it can be.

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