Hong Kong

The HKGOV is requesting a Chinese New Year Greeting Card design for the year of Ox, 2021. We wanted to create a card that is more functional. The cover design incorporates Chinese traditional paper cutting style with fortune and lucky graphic. There are also 10 landmarks of Hong Kong and the Chinese character of luck. The paper cut can be pulled out to become a fai chun for hanging on wall or window.

The overall design gives a premium feeling with champaign colour metalic foil lamination and pearl finishing art paper. The red fai chun paper is a matt rubbery art paper that gives a modern and high-end feeling.

HKGOV Chinese New Year
Greeting Card
[Inventing from traditions]