The rebranding exercise defines the Biel rhombus frame as the core graphic element. It appears across the logo, logotype and layout design. The frame symbolised the first glass made from Biel, and to carry on creating innovative products with the same heart. The Biel frame defines what’s next in trend in optical industry.

For the colour tone, we brightened the original green colour to match with the optical spectrum. The new colour tone gives a timeless, clean and precise feeling.