2021 AUGUST
CLIENT/
NakedLab
/ Global
CORPORATE IDENTITY /
LOGO DESIGN /
BRAND STORY /
BRAND GUIDELINES /
REBRANDING /
STATIONARY DESIGN /
BRAND BOOK DESIGN /
GRAPHIC DESIGN /
LAYOUT DESIGN /

NakedLab provides products that help create the ultimate comfort environment for our sleep, which makes up for one-third of our lives. The breathable and softness of quality BambooSilk offers an intimate touch to our skin, letting our body and mind to relax and reboot for another new day. They started the brand in 2018 in Hong Kong and they wanted to expand their business globally with a new brand in 2021.


We helped to rebrand NakedLab including rewriting the brand story, define a new brand tagline and create a new visual look and feel to upgrade to a high-end wellness brand. We discovered the founder loves Maldives as a vacation spot. So we tried to bring in the beach and ocean feeling in visualing relax and recharge. We also suggested a skin colour palette to emphasise how good their products do to our skin.


For the typography treatment, we used a modern serif font to give a classy feeling. For the brand graphic elements, we use an arch shape which looks like a window or a door to bedroom and to vacation. We also created a set of hand drawn icons to show different product features and categories.


#142:
NakedLab
Rebranding/