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Theia is a fintech company that provides insights from financial data to SMEs, guiding them to the next move in business. We helped them to rebrand starting from renaming the company from "ReadyFX" to "Theia", creating a clearer brand story from their abstract services.

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Inspired from the Titan Goddess of Sight, Theia, who endowed gold and silver with their brilliance and instinctive value. The name brand explained their services in a literally way. There is an upward arrow in the letter "A" in the logotype, symbolising growth. We also help developed the tagline, "See beyond.", which gives a vision on how Theia can help users for their future.

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We wanted to create a brand that is simple and clear. The logo design is obviously a woman looking afar, searching for something. We used clean lines to give a smart and modern feeling.

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The brand prism gradient mimics the reflective of light ray, giving a positive and hopeful feeling. The use of gradient also gives a futuristic feeling to the brand.

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