2021 APRIL
CLIENT/
The Absolutely Fabulous Theatre Connection (AFTEC)
/ Hong Kong
BRANDING /
CORPORATE IDENTITY /
LOGO DESIGN /
KEY VISUAL DESIGN /
WEBSITE UI & UX DESIGN /
WEBISTE PROGRAMMING /

The Jockey Club Art-based Cross Curriculum Creative Learning Project is a design learning experience for primary school students in Hong Kong. There are different cross curriculum programmes mixing with "creative domain" and "academic subjects", e.g. Visual Arts + Mathematics, Props Making + English...


The logo design is the initial "C" of "Cross-curriculum". There are spiral lines in it, representing the circuit idea. A set of custom typogrpahy is created for the campaign name to unite with the same style of the logo design. The primary colour palette is inspired from the traffic light, representing the idea of getting ready and action! The colour palette creates a fun and playful atmosphere for the brand.


We created two sets of icons in line style and shape style for the "creative domain" and "academic subject" respectively. They can be merged together to symbolise different cross curriculum programmes.


#137:
Jockey Club Arts-based Cross Curriculum
Creative Learning Project/