2023
[CLIENT]
Good Hope School Athletics Club (GHSAC)
Hong Kong
[CAMPAIGN IDENTITY]
[LOGO DESIGN]
[KV DESIGN]
[ANIMATION]
[MERCH DESIGN]

The GHS Athletics Team was marking their 40th anniversary in 2022 and we helped to design the campaign identity for one of the longest established girls running team in Hong Kong.

The logo design is a "40" in one continuous line, symbolising the 40th years of preseverance and hardship. It is no easy task. The triple-line represents we have teammates to accompany all together these years.


With the covid outbreak during 2020-2022, the annual inter-school competition has been cancelled. We wanted to use this opportunities to give everyone a support, to give everyone a gold medal for appreciation. They might be no competition to join these few years but the effort and hard work made is for their own improvement and it will pay off when opportunities appear.


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GHS Athletics Team 40th Anniversary Campaign Identity
[Everyone is a winner]