2013
[CLIENT]
Good Hope School Athletics Team
Good Hope Athletics Team Existing Members, Past Members & All Good Hopers
[CORPORATE IDENTITY]
[LOGO DESIGN]
[TYPOGRAPHY DESIGN]
[GRAPHIC DESIGN]
[INFOGRAPHIC DESIGN]
[MERCH DESIGN]
[INVITATION DESIGN]
[MENU DESIGN]
[EVENT DECORATION DESIGN]
[UNIFORM DESIGN DESIGN]

Good Hope School Athletics Team is turning in to 30th Anniversary in 2013. To celebrate the success of their Championships, 11 Grand Slam and 18 Overall Champion, they hold a banquet to share the happy moments with all the Athletics Team members.


We are proud to design the visual identity for them. We thought of a slogan, "One Team One Mission" that can best fit the nature of the gathering. We used the Athletics Team classic yellow as the theme colour and created a set of logos for the event. We wanted to have a primitive feeling so we used a black colour tone for all the contents.

We've created a custom typeface for Good Hope School and Good Hope Athletics Team in Chinese version. The font consists of two different widths of rounded corner rectangles, sheared in the same angle of the 30th Anniversary logo. We also created a set of English font based on an existing font, Neubau Bold. We've fine-tuned the stroke weight, width and style to make it more track & field related.

We designed a special tee shirt for all the participates and together with the new Athletics Team uniform. To unite all the Sports Team, we had also designed a set of new uniform for them.


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Good Hope School Athletics Team
30th Anniversary Campaign Identity
[One Team One Mission]