2016 JUNE
CLIENT/
Good Hope School Athletics Club (GHSAC)
/ Hong Kong Sports People
CREATIVE BRANDING /
GRAPHIC DESIGN /
LOGO DESIGN /
WEBSITE UI & UX DESIGN /
WEBSITE PROGRAMMING /
UNIFORM DESIGN /
SOUVENIR DESIGN /
ADVERT DESIGN /
BATCH DESIGN /

Good Hope School Athletics’ “history, with all her volume vast, hath but one page” — a page written by unfailing harbingers of girls’ athletics in the inter-school arena. Good Hope School Athletics Club (“GHSAC”) is here to make history again, to be the first athletics club among girls’ schools in Hong Kong.


We designed the visual identity for the club. Yellow and green colours are the traditional school colour but we can choose in-between these two colours to create the brand. We want to give a vibrant, fresh and dynamic feeling to audiences so we used a bright yellow with a little bit of fresh green as a touch.

We designed the logo by using the key elements of the school, the anchor, and adding a rope to connect it. The rope symbolise the power of working together to achieve the same goal, just like the sportsmanship that every member has in her heart.

Besides the logo we also designed a batch for flag and uniform. The batch is in the same shape as the school so people can easily recognise.


Good Hope School Athletics Club
Branding/