2015 JULY
CLIENT/
Standard CHartered, Singapore,
E3
/ Global Standard Chartered Staff
3D POP UP CARD DESIGN /
GRAPHIC DESIGN /
PRODUCTION /

Standard Chartered holds annual conferences on employee training in Singapore. 300 staff in different countries in the bank are invited to the conference to work together and share the perspective in order to improve the design of work in the bank.


We are invited to create a tree shape pop up card for the event. The theme "Tree Of Life" is implied where staff can build on the tree and bring it back to their own team after the event.

We tested different folding methods to create the pop up card, as client wanted it to have a unique pop up card that has never seen in the market before. We tried to design a pop up card that can use the least amount of paper to keep it clean and simple. We used brown carton paper as the card base to give a primitive and environmental friendly feeling to the card.


Standard Chartered Singapore Conference:
The Tree Of Life/