2014-2016
CLIENT/
Finca Piedras Andinas
/ Global
RE-BRANDING /
BROCHURE DESIGN /
LABEL DESIGN /
WEBSITE & UX DESIGN /
WEBSITE PROGRAMMING /
ADVERTISING DESIGN /
PACKAGING DESIGN /
GLOBAL GUIDELINES /

Finca Piedras Andinas wines are created using rigorously selected grapes produced in our vineyard on the banks of the Tunuyan River, at the foot of the Andes, Argentina. Their vines are naturally healthy thanks to the warm breezes that blow throughout spring and summer. We take pride in our small productions from start to finish, and are especially proud of our wine.


We helped to rebrand with an elegant, high end and delicate brand feeling. The price range of their labels is around US$10-50 so we have to be careful not to create a super luxury feeling. We want customers to think Piedras wines are in very good quality and good deal.

We suggested a very clean layout and just very little touch with the brushstroke line or the tiny rhombus pattern to decorate. We also used the wonderful landscape images as the key visual to show customers the unpolluted nature vineyard that Piedras is from. We gave a lot of space to breath for all materials in order to capture the silence and appreciation of mother nature. We want audiences to slow down their pace and enjoy the moment when they see the new Piedras brand.


Finca Piedras Andinas
Rebranding/