2015-2016
CLIENT/
El Toro
/ Hong Kong
CORPORATE BRANDING /
GRAPHIC DESIGN /
LOGO DESIGN /
PHOTOSHOOTING /
WEBSITE & UX DESIGN /
WEBSITE PROGRAMMING /
INFOGRAPHIC DESIGN /
ONLINE OFFLINE MARKETING /
PACKAGING DESIGN /

El Toro is the only online butcher that sells finest grass-fed beef from Argentina in Hong Kong.


"El Toro" meaning "The Beef" in Spanish, it's a very explicit brand name so we have a cow as the logo. We used serif font for the logotype as well as noble blue and sand colour scheme to create a premium and prestige feeling to the brand.

We also created a set of illustrated icons for usage. The illustration style matches with the raw and human touch of the brand. For the photography style, we used a hard wood board as background to present all the beef.

We had a year of ballpark with El Toro to help introduce the brand to Hong Kong. We also helped to create different infographics to explain their brand belief and cooking tips, images for social media platform and special Christmas promotions.


El Toro
Branding/