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Yee On is a Traditional Chinese Medical clinic in Central, Hong Kong. They have been contributing to the society for a long time, providing all kinds of Chinese medical services.

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The logo design is inspired by a saying in Chinese, "懸壺濟世". In ancient Chinese, the hulu "葫蘆" absorbs all the bad substances and transform into good ones. It just like what a Chinese doctor does, helping people to heal. We used the gourd shape to design the logo with the brand name in it, embedding the motto into the logo.

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We chose the burgundy colour for the brand to give a feminine and dynamic feeling. The red colour tone also symbolising the qi and blood, "氣血", the most important element to create a living being.

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The typography and graphic treatment give the whole brand a modern and delicated feeling.

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For the red packets, it is inspired by the Chinese Medical scale. We mimicked the Chinese word “福”, lucky, from the scale, symbolising a unique wishing from Yee On. The graphic is then specially printed to create a felt effect, giving a heartfelt feeling to receivers.

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