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Yee On is a Traditional Chinese Medical Clinic in Hong Kong. They have been contributing to the society for decades, providing all kinds of Chinese medical services.

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The logo design is inspired by a saying in Chinese, "懸壺濟世". In ancient Chinese, the hulu "葫蘆" absorbs all the bad substances and transform into good ones. It just like what a Chinese doctor does, helping people to heal. The type design in the logo gives a soft and harmony feeling to the brand. We used the gourd shape as the brand graphic element to emphasise the brand story.

We chose the burgundy colour for the brand to give a feminine and delicate feeling. The red colour tone also symbolising the qi and blood, "氣血", the most important elements to create a living being.

For the red packets, it is inspired by the Chinese Medical scale. We mimicked the Chinese word “福”, lucky, from the scale, symbolising a unique wishing from Yee On. The graphic is then specially printed to create a felt effect, giving a heartfelt feeling to receivers.

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