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TO_MO is a Virtual Integrated Children and Youth Services Centres (ICYSC) with virtual-physical space connection in support of evolving youth development needs, co-create youth-led choices at ICYSCs, as well as providing highly engaging service through youth-adult partnership, and cross-sector collaboration with social workers as enablers.

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The name TO_MO is a short form of “tomotachi 友たち”, meaning friends in Japanese. It also stands for “tomorrow”. The virtual app will be a friend of our youth, guiding them to discover their interest and be ready for their bright future.

An important asset of the brand is the underscore in between the “TO” and “MO”. It is the bottom line of friendship. It stands for the best friendship the teens wanted to achieve, having bonding with friends and yet, keeping a certain distance for personal boundaries.

All small caps is suggested for the brand tone to create a more friendly and to avoid too provoking tone. Repeat letters on the last alphabet can also be adapted in occasions to create a more relax and causal tone.

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