2025 |
[CLIENT] Ngau Kee Money Changer |
Hong Kong |
[REBRANDING] [IDENTITY DESIGN] [LOGO DESIGN] [STATIONARY DESIGN] |
[AWARDS]
International Design Awards, 2025
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Marking a century of foreign currency exchange services, Ngau Kee Money Changer(牛記找換) is refreshing their brand to reach another milestone ahead. The new logo mark and colour palette celebrate the legacy and giving a new vision for our brand. The pair of upwards pointing bull horns symbolised Ngau Kee (牛記), which means bull in Chinese. It also implies a rising and optimistic future, like a bull market. The disproportionate horns represents the rate differences in foreign currency exchange while the two colours representing different type of money. The new brand image maintains the essence of Ngau Kee with a bold, young and modern touch to attract the younger generations.
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Ngau Kee Money Changer
Rebranding
[The Exchanging Bull Horns]

Ngau Kee Money Changer
Rebranding
[The Exchanging Bull Horns]

