2016
[CLIENT]
MKL Breath Of Life
Hong Kong
[CORPORATE IDENTITY]
[LOGO DESIGN]
[WEBSITE UI & UX DESIGN]
[LEAFLET DESIGN]
[WEBSITE PROGRAMMING]
[INFOGRAPHIC DESIGN]

Established in 2015, MKL Breath of Life Foundation (the Foundation) is a non-profitable organization based and registered in Hong Kong as MKL Breath of Life Foundation Limited, with the key objectives to increase the awareness of respiratory disease and to provide support to respiratory patients in Hong Kong.


We helped to create the look and feel for the brand. We used a light blue as the main colour, hoping to give a feeling related to sky, hopeful and clean. It will be more friendly for audiences to accept and understand the foundation.

For the font type, we suggested a sans-serif font with thin and bold combination to give a modern and "just enough" feeling. We don't want to create a too commercial brand.


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MKL Breath Of Life
Branding
[Trustful and breathable]