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Kalos Blocks is a building blocks (Lubs) brand founded in Hong Kong in 1971. We helped them to reposition the brand to a lifestyle and collectable brand for adults, with a complete brand story, a unique brand term, “Lub”, and a brand tagline, “Lub (One) to Next”.

The new logomark design kept the unique flower-shaped head element of a Kalos Lub. It is recreated in the form that is similar to the real Lub for easy recognition. It is rotated in 45 degrees with four open edges added to complete the look of a Lub and to give a universal and unisex feeling.

The Kalos grey colour represents the first Lub created and to unlock your grey area with colourful possibilities.

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