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With 120-year history of distributing and marketing some of the world's best-known brands in China, Jebsen has a lot to live up to in the years to come. Changing environments and expansion meant that they needed to focus on retaining and attracting the right talent to ensure their success in the coming decades. Working with their EVP 'Success breeds success' we focused on activation and how we can bring to life their proposition so that it was more than just words on a page.

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We needed to show employees that there was a clear opportunity for progression and empower them to take career development in their own hands. This also meant educating managers on giving support to their staff, fostering transparency and coaching them on how to have great career conversations.

We developed a set of related materials for employees to take actions. We used the Jebsen brand grid layout and simple icons to demonstrate the guidelines.

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