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HumanKind Design Store is a lifestyle design brand we established in 2020. Through exploring different layers of human thoughts, interactions, and reactions, we design products that bring humour and happiness to you and your loved ones.

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The "H" and "K" stand for "HumanKind" and also "Hong Kong", representing our origin. The logo captured the motion of fluid to implying the personality of people are constantly changing.

We created 3 different stage of life to illustrate the brand story:

1 - Distortion when growing up
2 - Comminution when work
3 - Emerge to enjoy life

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