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Huluhulu is a meditation app for China market. Not only with common meditation methods, they wanted to use Chinese music to let Chinese audiences more easy to accept. The app targets the younger to mature working class who has stress from work and family.

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We wanted to create a fun, relaxing and modern feeling for the brand. We chose some organic shapes as the brand graphic elements and a set of bright colours to project a flexible and joyful feeling. For the logo design, we created a custom typography inspired by sanskrit, an old language from India where yoga and meditation started.

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