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Through formulating research strategies, engaging and listening to public housing residents, different professionals and stakeholders, the Well ‧ Being Design Guide team will explore and rethink the design of the estate environment, facilities, and public spaces, with a human-centric approach.

We helped to refine the logo and create a complete identity for the campaign. We wanted to create a relax and lively feeling for the campaign. A series of main logo and sub-logos are created by playing around with the block element, mimicking an Ariel view of the public housing.

The logo design is inspired by the plan views of diferent public housing. They look like Tetris blocks. We created a set of colourful logos to give a diverse and exciting feeling. The key visual design is a miniature city that consists of public housing of different eras, parks, facilities and people hanging around happily in that area, like the SimCity. The overall colour tone provided a warm and hopeful feeling for the campaign.

For the festival campaign, the logotype design is intepreted from the Housing Authority logo, created block components like the structure of public housing.

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