2019 JULY
CLIENT/
Self-motivated project
/ Global
CREATIVE & ART DIRECTION /
2D ILLUSTRATION /
GRAPHIC DESIGN /
PRODUCT DESIGN /
SALES & MARKETING STRATEGIES/
IMPACT/
We launched a 500 pcs jigsaw puzzle during the coronavirus home stay period on kickstarter, crowdfunding platform. The puzzle has sold over 2,690 boxes and raised over HK$850,000+ in a month time, which is 15 times of our original goal. 70% of the money raised were the cost, while 30% of the sales went to job openings for the unemployed young ones who have urgent financial difficulties.

Hong Kong has been into a series of darkless this summer, we, as a Hong Kong citizen, wanted to do something to inspire others what our culture is.


16th June 2019, marked the day of 2 million + 1 Hong Kongers came out and protest peacefully and orderly. Without any leader, people gave ways spontaneously to an ambulance that needed to pass through to rescue the unwell. The incident is praised by worldwide media on the quality of Hong Kongers. We can’t be more proud of it!

Taking the chance to record this moment of humanity, we just want to remind ourselves that manners makth man and together we are strong. Guess this is the only way we can use our expertise to influence others, everyone stay strong, we have each others!


The illustration included over 800 people and used 24 hours to complete. Same as protest, every single one need time to draw. Together, this is power!


The poster and puzzle are now available for purchase.
#005:
This is Us!
We are HongKongers/