2014-2016
CLIENT/
Talisman Energy Asia Pacific,
E3
/ Global Talisman Energy Staff
BRANDING /
GRAPHIC DESIGN /
LOGO DESIGN /
TOOLKIT DESIGN /
PRESENTATION DESIGN /
GLOBAL GUIDELINES /
AWARDS/
11th International Design Awards, 2017
— Honorable Mention in Graphic Design, Print-Corporate Identity Category


Talisman Energy Asia Pacific has a proud history in the oil & gas industry. As a smaller player, they are nimble, collaborative and ready to do what it takes to succeed. But in the talent market place their brand wasn't strong or visible. And competing against the bigger players they knew they needed to make their presence felt, show their personality and clearly differentiate themselves in the market.


We felt the pioneering spirit that Talisman has so we developed The Thrill Of Discovery Campaign. The visual identity we created is bold, strong and active. We have different statement to bust people's mindset. The use of orange and black colour tone gives a serious and precise feeling. We want audiences to be trailblazing, challenging and discovering after they see the brand.


Talisman Energy
The Thrill Of Discovery Campaign/