The idea, "It's been a slice!", means "the good times we had", capturing the fond memories alumni cherish from their time when studying. Other than that, over these 60 years, PolyU Design has been shaping thousands of designers, nurturing each uniqueness as an alumni. We have all been a slice of PolyU Design.

The key visual design used slices of foods as nutrients to make who we are, it emulate the motion tail of the PolyU Design 60th logo. The food selection mimics the sequence of the dinner. The background uses metallic and reflective backgrounds to align with the interior with The Henderson and to create a celebration feeling.

We’ve been dividing the key visual design into 3 stages: teaser with preparing food on aluminium foil, launch with different food ready and final reminder with all the slices of foods together.

We used real food photo shooting plus AI generation to create the final visuals. The use of technology with human creativity and adjustments can show the innovative and practical approach of PolyU Design.