2022
[CLIENT]
Prestige
Hong Kong and Macau
[CORPORATE IDENTITY]
[LOGO DESIGN]
[BRANDING GUIDELINES]

Prestige provides outdoor architecture solutions in Hong Kong and Macau.


The rooster weathervane is a classic outdoor object. The rooster gives people energetic feeling, starting a good day. Rooster also symbolize status and leadership, it is a lucky animal in France which implied the French element from the founders. The pointers of the weathervane represents clear direction and guidance for clients.

The crown is the simplified logomark which also looks like an anicent european cocked hat, symbolising wisdom and leadership.


The Bronze Green and Soil Brown are the main brand colour. They relate to the ancient bronze weathervane, giving a steady feeling to the brand, green also gives people a sustainable feeling.

Sand Beige and Stone Grey colour are selected as the supplementary colours to elevate the mood of the brand.

The overall brand feeling is prestige and professional.


155
Prestige
Branding
[French x HK essence]