PIN Cookies is a handcrafted cookies brand in Hong Kong. After 6 years of operation, they are hoping to refresh the brand with stronger local culture. The original branding lacks uniqueness and the product organisation is messy.

We helped to refine the logo with a Chinese logup, a new brand tagline and rewrite the brand philosophy to incorporate with the brand name. A new set of brand illustration is created in the beauty of our inclusiveness culture that Hong Kong has. In a busy crossing road, the mixture of east and west, different personalities and pace of people all interlace together. This is Hong Kong. And this is PIN Cookies.

The packaging design is inspired by classic gift packing from 60s-70s in Hong Kong. We modified it and turn it into a little handbag style for photogenic purpose.