2018
CLIENT/
Pacers Running Club (PAC)
/ Hong Kong Runners
CREATIVE BRANDING /
GRAPHIC DESIGN /
LOGO DESIGN /
POSTER DESIGN /
SOUVENIR DESIGN /
TYPOGRAPHY /
INFOGRAPHIC DESIGN /

Pacers Running Club is one of the earliest running clubs in Hong Kong. In 2018, they were coming to their 40th Anniversary. They were going to hold a series of competitions to celebrate the delightful year.


We helped out in designing the 40th Anniversary logo and also the competitions visuals. We wanted to create a refreshing and joyful look and feel and also to have something rare from the running world; so we suggested to have infographic with simple and bold lines for the style. Each of the competition key visual has a different layout and elements inside but the overall look will be united.

Take the Chinese New Year Run for example, we have different icons and symbols of running and also the Chinese New Year, such as: running shoes, digital watch, direction arrows, trophy, pulse rate, trees, sun, wind, fire crackers, dog (year of the dog), red packet... We hope the key visual can be as much universal as possible that audiences from age 3 to age 80, and from different backgrounds can get the message from it. For the title of the Run, we did a little treatment in hiding the "2018" in the Chinese character "新春跑 (Chinese New Year Run)" to make it unique for that year only.

We used bright colour tones so the whole brand can be very eye-catching and easy to recognise. We've also created a set of limited edition runner's pack with the blue colour tone of the club.


Pacers Running Club
40th Anniversary/