2019 July
CLIENT/
Oxfam Hong Kong
/ Hong Kong
GRAPHIC DESIGN /
POSTER DESIGN /
TYPOGRAPHY /
LAYOUT DESIGN /
PHOTOSHOOTING /
ONLINE OFFLINE MATERIALS /

Oxfam Trailwalker is one of the world's largest fundraising hiking events. In Hong Kong alone, more than 100,000 participants have raised over HK$6 billion since 1986 to support Oxfam's poverty alleviation work around the work. Originally a local event, the Oxfam Trailwalker is now held internationally in 14 regions.


The theme this year is "Ordinary People doing the Extraordinary". We invited a few notable trailwalkers that have been participated in the event for years to create the key visual. They are all from different backgrounds, with different stories, but they have one thing in common, they are all from the general public.


For the application forms and information materials, we created a cover with top view of tools that are used from the occupations of the trailwalkers, such as chef, cobbler, teacher and domestic maid. Together with illustration of the trailwalking equipment, it is a goal to achieve out of the ordinary.


#115:
Oxfam Hong Kong
Trailwalker/