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New Excel Media Group is a media firm who publishes Hong Kong Map, sell out lightbox spaces in Low Wu Transition Tunnel, and event management. In 2011, they wanted to rebrand the company with a modern and corporate brand feeling.

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We refined their logo and brought in a new set of colour tone to refresh up the brand. Besides the standard branding material, we also created a company leaflet and a product brochure with rate card template to make their sales team more easy to pitch clients. We helped them to state the distribution channels, product descriptions and product features systematically so audiences can quickly understand the differences between each of their products/services.

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