2017 JANUARY
CLIENT/
Music Pi
/ Hong Kong
CREATIVE BRANDING /
GRAPHIC DESIGN /
LOGO DESIGN /
WEBSITE UI & UX DESIGN /
WEBSITE PROGRAMMING /
PHOTOGRAPHY ART DIRECTION /
BRAND GUIDELINES /

Music Pi is a non-profit organization based in Hong Kong. Six local musicians wish to tell different stories through their instruments by collaborating with different organizations or individuals. Innovative style of performance surely brings audiences a new taste of music.

“Pi” is taken from the diameter of circle. It means the endless of possibilities, also symbolises Music Pi’s future musical development. Music Pi will promote appealing music by using alternative style from traditional to perform, and collaborating with new rising local musicians.


Music Pi's tagline: Music Storyteller, it gives an animated feeling to audiences. We designed the logo in Chinese calligraphy style and in tilted presentation to show the dynamic and versatile brand image. Both the Chinese and English name had incorporated some music notes in the logotype to show the music related element. There is also the mathematics symbol, π, hidden from the Chinese character "派" which emphsise their infinity possibilities.

For the colour scheme, we chose a set of hopeful and positive tone to project an energetic feeling. To leverage the playful and fun brand image, we also created a series of team member portraits with different brushstrokes added that mimic the gesture and rhythm of their music instruments.


Music Pi
Branding/