2014 JULY
CLIENT/
KEF
/ Global
ADVERTISING DESIGN /
GRAPHIC DESIGN /
COPYWRITING /
GLOBAL GUIDELINES /

KEF would like to share the excitement of the FIFA World Cup 2014 with their fans.


We thought of the theme "KEF speakers compose the impulse of World Cup". Imagine you have a HD TV with stunning visuals to watch the football game, without the support of good quality of sound, you definitely lost the vibe and mood. The importance of ambient sound is such an important feature to help audiences to experiences the real game.

We created a set of advertisement showing colourful paint spill from KEF speaker E305, and forming a football player kicking the football in the air.

We also created a tagline "Closest World Match Ever" to demonstrate with KEF speaker, you can feel the game just like you are in the actual stadium. The tagline also comes with Traditional and Simplified Chinese for global adaptation.


KEF FIFA World Cup 2014
Ad Campaign/