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Hong Tai Wan Jia 鴻泰萬佳 is a shopping mall in China. Wan Jia, "萬佳", means of excellence of many.

We developed the logo design in the shape of a pyramid, symbolising the varieties of goods. The pyramid is formed by the four initials, "H", "T", "W" and "J", creating a uniqueness of the brand. The whole logo is in the form of a circle which represents all inclusive and all rounded.

The bronze and white brand colours reflected a luxury and premium feeling. The Chinese typography treatment gives a modern and interesting element to the brand.

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