2016 SEPTEMBER
CLIENT/
The Hong Kong Polytechnic University (PolyU),
University Research Facility
in Chemical and
Environmental Analysis (UCEA)
/ Global
LOGO DESIGN /
BRANDING GUIDELINES /

This research center is a newly setup laboratory of PolyU. We are asked to help design there different logo directions for the center and the staff and students of the center can vote on their favourite one to use. The final decision gives a bright and joyful feeling to audiences.
The study of origin and future

The logo is formed by the initial "UCEA". Each of the character was created in a half circle with extended two edges in two lines. The shape is then tilted into different angle to form the initials, implying with the PolyU logo. They represent elements of the research facility and different aspects in science. The logo is in a bright colour tone suggesting the hopeful and positive feeling towards the future work of the research facility.


The Hong Kong
Polytechnic University (PolyU)
University Research Facility
in Chemical and
Environmental Analysis (UCEA)/