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PolyU is launching their new brand with the tagline, "Opening Minds · Shaping the Future". One of the event of the launching is to organise the Dream Takes Flight campaign to engage university students to participate in a photo taking competition, and let them learn the new vision of the school.

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We helped to design the campaign visual identity with a website platform. The rising airplane gives a hopeful and positive feeling. And the galaxy background implies the infinite possibilites.

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