2018 OCTOBER
CLIENT/
Good Hope School,
Good Hope School Athletics Club (GHSAC)
/ Global Good Hopers, Friends & Families, Public
PROJECT PLANNING /
PROJECT POSITIONING /
CREATIVE & ART DIRECTION /
SALES & PROMOTION STRATEGIES /
POSTER DESIGN /
GRAPHIC DESIGN /
2D ILLUSTRATION /
SOUVENIRS DESIGN /
INVITATION DESIGN /
WEBSITE DESIGN /
ONLINE OFFLINE MATERIAL /
IMPACT/
We were able to atteact over 4,000+ participants. We received many positive feedbacks and everyone enjoyed the event!

Co-hosted by Good Hope School (GHS), an elite girl's school in Hong Kong, and Good Hope School Athletics Club (GHSAC), the first ever Fun Walk & Run is a celebration of GHS Athletics Team's 35th anniversary. All Good Hopers, friends and families are welcome to join! The event include 1.5 KM walk, 3.5 KM run and some game booths to create a fun day feeling.


We suggested the theme, "One School. One Heartbeat." to built on the momentum created by the tagline, "One Team One Mission", five years ago during the 30th anniversary of GHS Atheltics Team. It also synchronizes the "One Family" School Walkathon a year ago. We hope the theme can raise the spirit and bonding of the whole Good Hope community.


We've drawn people running, walking and having fun to illustrate the fun mood of the event. The illustration can help kids to understand the event easily. Each human figure we drawn has a heart pop out from the chest symbolising the event theme. We used the school bright yellow colour as background to attract people's attention, while another school colour, green, is used for the details.


We designed a delicated runners pack and limited edition souvenirs only available for this event to attract people to enroll. They include drawstring bag, towel, finishing medal, message card, tee shirt, bib, umbrella, yoga pants and nike running shoes.


Good Hope School
One School One Heartbeat
Fun Walk & Run/