2018 OCTOBER
CLIENT/
Good Hope School,
Good Hope School Athletics Club (GHSAC)
/ Global Good Hopers, Friends & Families, Public
PROJECT PLANNING /
PROJECT POSITIONING /
CREATIVE & ART DIRECTION /
SALES & PROMOTION STRATEGIES /
POSTER DESIGN /
GRAPHIC DESIGN /
2D ILLUSTRATION /
SOUVENIRS DESIGN /
INVITATION DESIGN /
WEBSITE DESIGN /
ONLINE OFFLINE MATERIAL /

Co-hosted by Good Hope School (GHS), an elite girl's school in Hong Kong, and Good Hope School Athletics Club (GHSAC), the first ever Fun Walk & Run is a celebration of GHS Athlete Team's 35th anniversary. All Good Hopers, friends and families are welcome to join! The event include 1.5 KM walk, 3.5 KM run and some game booths to create a fun day feeling.


We've drawn people running, walking and having fun to illustrate the fun mood of the event. The illustration can help kids to understand the event easily. Each human figure we drawn has a heart pop out from the chest symbolising the event theme, "One school. One heartbeat". We used the school bright yellow colour as background to attract people's attention. Another school colour, green, is used for the details.


We also designed a delicated runners pack and limited edition souvenirs only available for the 35th anniversary of GHS Athletics Team.


Good Hope School
One School One Heartbeat
Fun Walk & Run/