2017 NOVEMBER
CLIENT/
Good Hope School
/ Global Good Hopers, Friends & Families, Public
PROJECT PLANNING /
PROJECT POSITIONING /
CREATIVE & ART DIRECTION /
GRAPHIC DESIGN /
ONLINE OFFLINE MATERIAL /

This campaign is one of the souvenir projects under the InterMission: Delia's Wing Revitalised Campaign. We launched the first ever Good Hope School diamond necklace with the support of TSL Jewellery.


This limited edition 18K white gold necklace has an anchor shaped pendant with a 0.02 carats white diamond set at one side of the arch of the anchor. The necklace targets all Good Hope alumnae at all ages and therefore the photography style has to keep it simple. We suggested having a young lady wearing the necklace with a black tube dress. The composition zoomed in from the chin to upper shoulder to focus on the necklace.


Good Hope School
Anchor Necklace/