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Excel x Impact is a biannually publication to showcase PolyU as an innovative world-class university. We helped to redesign the logotype, the layout grid system and upgrade the overall look and feel of the magazine.

The magazine name includes mixing of two elements. The letter "x" plays an important role. We used two inverting arrows to create the letter "x", representing the meaning of mixing and adding. The Yin and Yang arrow graphic style is then bring across the whole magazine. The new logotype and the new cover layout design give a modern, professional and innovative feeling.

The inner pages has a flexible of 4 columns or 6 columns for the layout design. The cover story section has a white bar on the left to start each article, aligning the left white bar on the cover design. The quotation marks, bullet points and related graphics are created with the same style as the "x" in the logotype.

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