2017 AUGUST
CLIENT/
Catherine Wong
/ Hong Kong, China, Taiwan
CREATIVE & ART DIRECTION /
TYPOGRAPHY /
LAYOUT DESIGN /
POSTER DESIGN /
ADVERTISEMENT DESIGN /
IMPACT/
The poster was able to create a talk of the town and caught attention to people from different backgrounds, e.g. professors, blue and white collar, marketers, students and even taxi driver and people who were not interested in classical music.

The Chinese Piano Concerto "The Butterfly Lovers" & "Yellow River" By Catherine Wong was hold in 31st August, 2017. It was the first large scale concert for the Hong Kong born and braised female pianist, Catherine Wong Tsz-fong, to perform in Hong Kong. Our challenge was to promote the concert and to introduce an unfamiliar figure together. It will be hard to attract audience's interest without the popularity of the performers.


We designed this teaser concert poster to introduce Catherine to Hong Kong. We were hoping to promote Catherine with the tagline, "Hong Kong upcoming and International level young female pianist", so to let audiences remember who she is.

We have a custom-made typography for the tagline and also the name of Catherine Wong. We took inspiration of different elements in the music notes and created this special typography that gives an elegant, music related, yet modern feeling. We wanted to project a contemporary feeling rather than the traditional classic style of piano. We were hoping to make it more universal to attract a broader age-range of audiences. The set of typogrpahy includes Traditional and Simplifed Chinese versions.

For the layout of this teaser poster, we purposely covered up Catherine with the large proportion of typography to give a mystery feeling in order to increase the curiosity. The tagline should be able to let audiences look forward on what's newly happening in town. And they will wanted to know more.


Chinese Piano Concerto
"The Butterfly Lovers" & "Yellow River"
By Catherine Wong/