2016 AUGUST
CLIENT/
Apptive
/ Hong Kong Local & Tourists
BRANDING /
WEBSITE DESIGN /
LOGO DESIGN /
APP UX & UI DESIGN /
NAME CARD DESIGN /
MERCHANT GUIDE DESIGN /

Apptive is one of the most unique and farmost the 1st Application in Hong Kong to allocate businesses from the leisure and entertainment industry to provide a platform of variety activities for people in Hong Kong or tourists to explore.

"BE ACTIVE."

They provide premium unique leisure and entertainment app where consumers can easily find, review and book activities online.


ACTIVE-DISCOVERY-MOTIVATE-ENGAGE

We give the whole visual identity a smart, chic and innovative feeling. We hope the app can add a stylish value to users.

Apptive is to give people a simple way to discover and engage different activities in the city. We want people to be more active and motivate. By taking inspiration of human alphabet, we created a graphic with a person stretching as the app icon, hoping to give a ready-to-move feeling. The gesture is also mimicking the character “A” from “Apptive”, and “A” is always representing excellence and a start. The sharp corners and endings of the logo are suggesting a dynamic and energetic brand image.

For the logotype, we emphasize the “APP” in Apptive to tell people it’s an app and we want to let people more easy to link “Apptive” to “Active”. It's in uppercase to stand for what they believe in.

For the colour tone, the coral gradient colour gives a bold, vibrant and modern feeling.


Apptive
Branding/