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Aberdeen Street Social is a social venue by Michelin star Chef Jason Atherton at PMQ, Hong Kong, the new creative landmark. An upper level restaurant and casual dining + retail on the ground floor.

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We helped out on some of the promotions throughout the year, such as the London calling, Weekday Social, Weekend Social and Summer Social...

We created the key visuals in illustration and collage style to bring out the British colonial, nostalgic and stylish feeling of the restaurant. The colour choices were intended to bring out the relax and chill of the environment of the restaurant.

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