2025
[CLIENT]
Self-motivated Project
Hong Kong
[IDENTITY DESIGN]
[CREATIVE & ART DIRECTION]
[LOGO DESIGN]
[PHOTOGRAPHY STYLE]
[INVITATION DESIGN]
[MERCH DESIGN]
[DECORATION DESIGN]
[LAYOUT DESIGN]

When the surname of Malou and Gail is combined, it is a dashi, a soup base. We used the Chinese surnames to formed a soup bowl, the "G" as a spoon, and the "M" as a fork inside the soup. The main colour tone is grey which represents the balance of two totally different kind of people.

Unlike traditional paper invitations, we designed a totebag as an invitation so guests can reuse it after the event instead of throwing it away. The logo remains a secret symbol and memories between the guest and the host while others see the logo as a normal food brand.

The pre-wedding photos and layout design visualised the energetic and humourous characteristics of the host in fashion style. The photos are relatable to their personal life such as eating and shopping. And the black and white photo taking session on wedding day captured the joyful moments of all the guests on that night.


187
Malou + Gail
Wedding Identity
[The Umami of a Dashi]